Dumb Questions really help in our understanding.
I’ve found that ‘dumb’ questions actually reveal the smartest answers. To reassure people that ‘dumb’ questions are not foolish at all, I have decided to delve into the very history of the question mark itself. I discovered that the question mark is an abbreviation of the Latin word quaestiō, which you may have guessed means question. At some time in the Middle Ages, quaestiō became ‘qo’ – and over time ‘qo’ was simplified through several stages into the modern day question mark (?). Just as the ‘dumbification’ of the question mark created an efficient way to show people that a question was being asked, I believe that asking the ‘dumb’ questions can streamline the business evaluation and creation process. As an investor who regularly undertakes due diligence on businesses, I’m used to asking a lot of questions, and what I find is that the simplest questions are usually the ones that unpeel the business back to its core and get right to the heart of how they tick. I advise all entrepreneurs to ask themselves and their team the ‘dumb’ questions.